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Mar 11, 2021

On the Home Business Podcast, we love Start-Up Success Stories. How about two Minnesotans from Lakeville - Levi Conlow and Robby deziel – who struck out west and found success. Their Lectric eBikes exploded onto the electric bike scene in 2019, and hit $14 million in sales their first year. Their start-up journey provides great lessons for anyone with a business idea who is afraid to take the leap. Despite their youth, they proved to be seasoned marketing pro’s and who were able to pretty much self-fund their venture.


[caption id="attachment_118663" align="alignright" width="300"] The Lectric XP Model[/caption]

Richard “Capt’n” Henderson and Sherilyn Colleen interview co-founders Levi Conlow and Robby deziel on their exciting business-building journey (

Subjects discussed in the podcast include:

  • How they came up with the idea to start an electric bike company
  • Getting their Lectric XP bike model to explode in sales during their first year of being in business
  • Raising initial seed and start-up capital
  • Niche and social media marketing within a group of motivated product enthusiasts
  • Their work done from home or a home office.
  • Making a business partnership work
  • Building on success – what the future holds for Lectric eBikes

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