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Dec 22, 2017 Since every industry is filled with experienced, capable people, standing out from the crowd – particularly if you live in a word-of-mouth world as most professionals do – is as much a function of being well-liked as it is of being good at what you do. Prospects have trouble discerning who’s objectively better; they have no problem determining who they trust and feel comfortable with. So what can home-based business owners do to make a better connection? In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Michael Katz, an award-winning humorist and former corporate marketer, and founder of Blue Penguin Development. Michael recently published The Likeable Expert: 121 Insights to Start Your Day and Grow Your Business - in which he focuses quite a bit on the topic of likeability and its value in business, and he shares his insight with our audience. Subjects discussed in this podcast include: * What it means to be likeable * Why likeability matters * Why "likeability" has more upside than capability * Some examples of what people can do to make themselves more likeable * Why people don't use "likeability" more in their marketing * The biggest mistakes people make in trying to be more likeable in business Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online,,, USA Today, and other media. Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. Episode Sponsor: City America *  Radio Show Website