Aug 21, 2018
Interview with Empower Cocktails founder Tiffany Hall On the Home Business Podcast, we love great start-up Stories. And Tiffany Hall, founder of Empower Cocktails, has a great story to tell. In an industry that primarily targets men—leaving women as an afterthought—Tiffany Hall is disrupting the distilled beverages industry through her line of spirits. Hall is a former marketer, turned lawyer, turned entrepreneur, who previously worked for a large spirits conglomerate. Tiffany noticed the missing space for a brand that celebrates and honors women, while also catering to their distinct tastes. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Tiffany on her inspirational start-up story that can help any home-based entrepreneur to gain greater success by perhaps empowering their clients too. Subjects discussed in podcast include: The fascinating business and product line of “Empower Cocktails”Marketing a product to an under-served market segment, that being female consumers.Putting together your winning marketing planEmpowering your market segment to develop product salesChallenges in getting a good online footprintUsing social media with ongoing customer engagementStarting small and growing, to keep costs down while your product line gains traction So, tune in and learn about an inspiring female entrepreneur's story who is conquering the distilled beverage industry. Episode Sponsor: Downline Builders Network * www.mailpostcardsfromhome.com Visit the Podcast Website