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Oct 22, 2019

Interview with Branding Guru and Author Jeff Fromm

With more than 1,500 dating apps and websites playing Cupid, the $2.5 billion matchmaking industry is growing. So how can one brand, such as Bumble, win over American singles? According to consumer trend expert Jeff Fromm businesses in allcategories can learn three powerful strategies from Bumble’s meteoric rise. The dating app is changing the rules of dating, one conversation at a time,” says Fromm. Jeff Fromm ( notes that Bumble breaks down cultural constructs. But the young brand goes beyond matchmaker; it creates a noble purpose from the inside out.

These lessons from Bumble can help any home-based entrepreneur break out and grow their business. Richard “Capt’n” Henderson and Sherilyn Colleen interview Jeff Fromm, author of “The Purpose Advantage,” who is a brand and marketing expert.

Subjects discussed in Podcast include:

  • An introduction to “The Purpose Advantage” in marketing
  • The Bumble dating site’s success story.
  • 3 things home business brands can learn from Bumble’s success?
  • How an “Inside-Out Approach” can help smaller home businesses create cultural trends rather than responding to them?
  • How “Cross-Category” growth can help a home business owner earn consumer love and loyalty
  • No “canned marketing!” – smaller businesses should build a community through social action and spreading the word?
  • The six mindsets that establish brand loyalty?

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Interview Guest:

[caption id="attachment_83683" align="alignleft" width="400"] Jeff From, Speaker and Author of "The Purpose Advantage"[/caption]